About me

Driven by frontline experience managing professional athletes and advising organizations, I bring unmatched insights into the fast-changing world of college and pro sports.

My mission is to educate, inspire, and elevate the conversation around the business of sports.

As Befrank4real, I'm committed to bringing value to sports media and sports journalism through actionable strategies and behind-the-scenes expertise.

As a Sports Analyst and Sports Business Expert, bringing value to sports media and journalism means providing:

• Actionable strategies on navigating the business of sports
• Behind-the-scenes insights from decades in athlete management
• Empowerment through financial literacy & career planning
• Inspiration to lead with resilience in an evolving sports environment

Bringing Value

“The speed of technology

is no substitute for critical thinking”